§ SEO / Services catalogue
Six services, one operating system for organic growth.
Every engagement begins with the same diagnostic pass. Scope then tightens around the services below, each priced against your domain's current ranking surface and commercial priorities.
Technical SEO
Technical SEO fixes the invisible layer Google depends on to crawl, render, and index your pages. A site that renders slowly or buries content behind JavaScript loses rankings regardless of content quality.
In scope
Crawl and indexation audit
Identify orphan pages, index bloat, parameter traps, and crawl-budget waste. Typical output: a prioritised defect log with estimated traffic recovery per fix.
Core Web Vitals and rendering
Diagnose LCP, INP, and CLS regressions through real-user data and lab testing. Common fixes include third-party script deferral, image format migration, and hydration strategy changes.
Site architecture
Map URL hierarchy, internal link graph, and topical clusters. Restructure so link equity flows toward commercial pages and topical authority consolidates around head-term entities.
Structured data
Implement JSON-LD for Organization, Product, Article, FAQ, LocalBusiness, and Breadcrumb schemas. Validate in Rich Results Test and monitor enhancement reports in GSC.
International and hreflang
Audit multi-region deployments, fix hreflang reciprocity errors, and resolve canonicalisation conflicts across ccTLDs, subdomains, and subfolders.
Migration and recovery
Plan pre-launch crawl parity checks, redirect maps, and post-launch monitoring. Recover traffic losses from botched migrations, algorithm updates, and manual actions.
Expected outcomes
- Reduced crawl waste and faster indexation of new URLs
- Higher proportion of pages generating impressions in GSC
- Improved Core Web Vitals thresholds for mobile and desktop
- Correct structured-data coverage across eligible templates
Content Strategy
Content strategy defines what to publish, in what order, and at what depth to capture commercial and informational demand without cannibalising yourself.
In scope
Topical map creation
Build a complete topical map for your niche — central entity, supporting entities, and every query variant with measurable search demand. Each node receives a role: hub, cluster, or supplementary.
Search intent classification
Classify queries as informational, navigational, commercial, or transactional. Match each query to a page template, word count, and SERP feature target.
Editorial calendar
Sequence content by cluster strength, not by calendar convenience. Publish hub pages before clusters; publish comparison pages before standalone reviews.
Brief templates
Provide writers with heading vectors, required entities, Q&A pairings, and mandatory context terms. Briefs remove guesswork and keep articles semantically consistent.
Content refresh audit
Identify decaying pages in GSC, diagnose cause (intent drift, ranking cannibalisation, or outdated facts), and prioritise rewrites by recoverable traffic.
Expected outcomes
- Predictable capture of informational and commercial queries within each cluster
- Elimination of internal keyword cannibalisation
- Shorter time-to-rank for new pages through cluster authority
- Lower editorial cost per published article via standardised briefs
Semantic SEO
Semantic SEO treats every page as an entity-attribute-value graph. Pages win rankings when heading structure, paragraph order, and entity coverage match how Google represents the topic internally.
In scope
Heading vector design
Draft H1 and H2 hierarchy so each heading covers a distinct attribute of the central entity. No two headings answer the same question; no heading links to a competing page.
Question-answer pairing
Open each section with a direct answer to the heading. Boolean questions receive yes/no before expansion. Delayed answers get flagged and rewritten.
Entity coverage scoring
Measure required entity density per page against SERP competitors. Add missing attribute pairs (price, dimensions, compatibility) until coverage exceeds the ranking threshold.
Discourse integration
Verify anchor segments between paragraphs, mutual words across sections, and contextual flow from first heading to last. Remove topic jumps that dilute the central entity.
Macro and micro context alignment
Confirm title and H1 reflect the macro context and every paragraph reinforces it. Strip preamble and rhetorical filler that weakens ranking signals.
Expected outcomes
- Entry into featured snippets and People Also Ask boxes
- Higher click-through rates from improved heading relevance
- Sustained ranking through algorithm updates that target content quality
- Clear separation between pages targeting adjacent queries
Link Building
Link building earns authority through placements editors choose to grant. Bought links, private blog networks, and bulk outreach expose sites to manual actions and algorithmic discounting.
In scope
Digital PR campaigns
Research newsworthy data angles from your first-party datasets or public sources. Pitch story packages to journalists covering your vertical on national, trade, and regional outlets.
Linkable asset development
Build calculators, benchmark reports, and interactive tools that attract organic citations. Link-worthy assets compound: one asset earns links across years without new outreach.
HARO and expert commentary
Respond to journalist queries with first-person expert quotes. Placements land in Forbes, TechRadar, MoneyWeek, and similar outlets with DR 70+ root domains.
Unlinked mention reclamation
Find brand mentions that lack a hyperlink. Email the author with a thank-you and a polite link request; conversion typically sits above 30%.
Toxic link audit
Review inbound profile for spam, PBN, and scraper links. Disavow only where patterns indicate a penalty risk; over-disavowing harms more sites than it helps.
Expected outcomes
- Editorial links from high-authority UK and US publications
- Referring-domain growth without risk of manual action
- Compounding ranking gains as links accumulate around target pages
- Documented provenance for every link in a central tracker
Local SEO
Local SEO captures demand that carries geographic intent — "near me", "in [city]", and service-plus-location queries. Ranking depends on Google Business Profile signals, NAP consistency, and local entity mentions.
In scope
Google Business Profile optimisation
Complete every profile field, categorise primary and secondary services correctly, and publish weekly Posts. GBP signals directly influence local-pack and Maps rankings.
Citation and directory audit
Audit your NAP across 30+ UK citation sources. Fix inconsistencies, claim unclaimed listings, and remove duplicates that split citation equity.
Review generation workflow
Build an automated review-request sequence triggered on invoice close or service delivery. Reply to every review within 24 hours.
Localised landing pages
Create service-plus-city pages with unique local proof, reviews, and project photos. Boilerplate city pages get ignored; real local content captures the local pack.
Local link acquisition
Secure links from chambers of commerce, BIDs, local sponsorships, and regional press. Local links carry outsized weight for local-pack rankings versus national links.
Expected outcomes
- Appearance in the local pack for core service-plus-location queries
- Higher call and direction-request volume from GBP insights
- Star-rating average above 4.7 with consistent review cadence
- Map pack visibility in a 5-mile radius around primary service address
E-commerce SEO
E-commerce SEO scales across thousands of category, product, and filter URLs. Template quality, faceted navigation rules, and product schema determine organic revenue more than hand-crafted copy ever will.
In scope
Category page templates
Design category templates that rank for head terms — unique intro content, ordered product grids, FAQ modules, and internal links to complementary categories.
Product page optimisation
Write unique product descriptions at scale, implement Product schema with reviews and aggregate ratings, and capture long-tail variant queries through attribute pages.
Faceted navigation rules
Decide which facet combinations deserve indexation, which require canonicalisation, and which should robots-noindex. Wrong rules bloat the index and waste crawl budget.
Merchandising and internal linking
Map complementary categories, cross-sell bundles, and collection pages. Internal links drive link equity toward high-margin commercial URLs, not legacy category dead ends.
Programmatic SEO
Identify repeating query patterns ("[brand] vs [brand]", "[product] for [use case]") and generate landing pages from your structured data. Every new page must pass the thin-content threshold.
Expected outcomes
- Organic revenue growth across category and product-level URLs
- Indexed ratio above 80% for commercial pages
- Product rich results in SERPs with star ratings and price
- Clean index free of parameter bloat and thin facet pages
§ Common questions
Questions clients ask before engaging.
How long before I see SEO results?
SEO timelines depend on domain age, existing authority, and competition. New domains typically see first rankings within 4 to 6 months; established sites show movement within 6 to 10 weeks of technical fixes. Semantic rewrites produce faster gains than link building in most verticals.
Do you guarantee rankings?
No legitimate consultant guarantees rankings. Google controls the algorithm and ranking factors shift without notice. I guarantee the methodology, the deliverables, and the reporting transparency — and commit to measurable milestones in each engagement.
What does an engagement cost?
Engagements run from £850 per day for discrete audits to fixed-scope retainers from £2,500 monthly. Scope and commercial value drive pricing, not hours. Every proposal includes expected traffic impact and payback timeline.
Do you work with agencies?
Yes. Agencies hire me for technical audits, semantic content strategy, and migration plans they deliver under their own brand. White-label engagements carry a standard NDA and defined deliverable scope.
Which industries have you worked in?
Recent engagements span education, legal, local services, B2B SaaS, finance, and e-commerce. Methodology transfers across industries; industry-specific nuance comes from the topical map and SERP competitor analysis conducted in week one.
Shortlist the services that fit, then book a call.
One 30-minute call confirms scope, agrees milestones, and issues the proposal. No sales choreography, no retainer trap.
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