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§ Case studies / verified outcomes

Four engagements, four verified outcomes.

Every metric below is pulled from Google Search Console, GA4, or the relevant affiliate dashboard. No rounded-up vanity numbers, no unverifiable "brand awareness" outcomes.

01
TheTutorLink Education marketplace
02
bestvibrationplates.com Affiliate e-commerce
03
Hummingbird (retainer) B2B SaaS
04
signforge.org Programmatic SEO
Affiliate e-commerce Case 02 / bestvibrationplates.com

bestvibrationplates hit 3.5% Amazon conversion on comparison pages.

Affiliate site targeting UK and US buyers researching vibration plates for home fitness. The brief: outrank established review sites and convert at rates that justify CPC-equivalent affiliate commissions.

3.5% Amazon CR vs 0.8% affiliate benchmark
12→3 Average rank for "best vibration plate" cluster
£4.2k Monthly commission from a single product category
8 wk Time to first page for primary comparison page

Work delivered

  • Competitive SERP analysis identified comparison tables as the winning format
  • Product data scraped and normalised across price, motor wattage, and programme count
  • Comparison pages built with semantic heading vectors covering each buying attribute
  • Reviews embedded from real Reddit and Amazon sources to satisfy E-E-A-T signals
  • Internal linking wired to push equity to Amazon-affiliate conversion pages
B2B SaaS Case 03 / Hummingbird (retainer)

Hummingbird shipped 32 semantic pages on a fixed monthly scope.

B2B SaaS client running a fixed-scope content retainer. The brief: deliver eight semantically-compliant pages per month against a rolling topical map, audited before publication.

32 Pages shipped over rolling 4-month period
91/100 Average audit score against semantic checklist
+180% Content-led traffic on retainer-produced pages
100% On-time delivery every monthly batch

Work delivered

  • Topical map covering 60+ target queries across product, use-case, and comparison templates
  • Content briefs built with heading vectors, entity coverage, and mandatory context terms
  • Writer network scaled to three contributors with semantic QC on every draft
  • Pre-publish audit against internal semantic checklist (95%+ pass required)
  • Monthly reporting surfaces decaying pages, ranking wins, and pages needing refresh
Programmatic SEO Case 04 / signforge.org

signforge.org indexed 5,000 email-signature templates from a clean topical map.

Programmatic site generating email-signature templates for every UK job title plus industry. The brief: launch 5,000+ unique pages without triggering thin-content flags or keyword cannibalisation.

5,240 Pages indexed 98% of submitted sitemap
0 Thin-content flags across 60-day GSC window
+212% Impressions growth month-over-month in quarter 2
48h Average time-to-index via IndexNow + internal linking

Work delivered

  • Topical map seeded from ONS job classifications and SIC codes for industry entities
  • Page template designed with unique intro paragraph derived from per-entity attributes
  • Programmatic internal links between job title, industry, and city permutations
  • Schema markup for Service and JobRole with template-specific descriptions
  • IndexNow + sitemap submission triggered on every publish event

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